Figuring out what content to share on social media accounts can be tricky. What times to post, what platforms to use, and how to best reach your audience are all questions that are pertinent to being successful on social media. To start, establishing what your personal goals are for your business is key. Are you trying to sell a product? Are you trying to find new collaborators? Do you want to connect with other local entrepreneurs? Answering these questions will answer what content you should be posting. 

Fractured Atlas, a free resource for artists and entrepreneurs, offered advice on what angle you should be thinking about social media content. ‘I think that one of the first mistakes is misunderstanding the goal of what marketing yourself means,’ [marketing expert Jolie Higazi] said. “Businesses, individuals, organizations, artists [sometimes] think that the goal of marketing is to get everyone to like you and want to buy your stuff. You don't want to appeal to everybody. You're more niche. Who are the people that actually would like what you're offering? To do that, you also have to be honest with yourself about who's not a good fit; who would not enjoy [your work].’”

Once you have established your content, scheduling posts is crucial. Buffer is a free website that offers social media services. Once you have linked your social media accounts, you can schedule posts for certain times, dates, and customize captions for each network. Along with all of these great features you can also link websites and tag other social media accounts. Taking the time to schedule out social media posts for the next week or month will engage your audience, take the pressure off, and greatly benefit your business!